Its purpose is to minimize confusion caused by unauthorized listings.
South Korean skincare brand Anua Amazon has introduced this service in Germany, Australia, the UK, and the UAE, thereby boosting its international growth and reinforcing its standing globally. growing K-beauty market.
Owned by The Founders, Inc., this brand is leveraging significant momentum gained from successful operations in Amazon US and Japan. Anua expanded into the UK in January, moved into the UAE in February, and has most recently launched in Germany and Australia.
Anua can also be purchased offline at Ulta Beauty stores in the United States and Boots locations in the UK.
The launch of Amazon aims to provide genuine items directly to customers while minimizing confusion caused by unauthorized listings.
Since its launch in 2019, Anua has experienced more than 200% yearly growth. During Amazon Prime Day 2023, the brand witnessed a significant increase of 537% in sales, followed by an even bigger leap of 800% on Black Friday.
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