Aldi has maintained its title as Britain's least expensive supermarket despite Lidl As discount competitors keep increasing their market share, a study revealed today that the gap is narrowing.
Consumer group Which? mentioned that the lowest price for a shopping list containing 79 unspecified items was at Aldi, with an average cost of £133.73 throughout the previous month.
Its fellow German competitor Lidl trailed closely behind. costing just 67p extra at £134.40 with the supermarket's loyalty program Lidl Plus, and 70p extra at £134.43 without it. .
Which investigated the typical cost of common grocery items across eight UK supermarkets — with the remaining six being Asda , Morrisons , Ocado , Sainsbury's , Tesco , and Waitrose .
To provide an extended overview of the 203 unlisted items, Asda ranked first with a cumulative price of £498, thus outperform Tesco - including using a Clubcard – at £503.03.
The research on larger stores excludes Aldi and Lidl since these outlets do not consistently carry all the items on the consumer group's extensive shopping list.
In the meantime, Waitrose had the highest average prices, particularly for larger purchases. priced at £573.15, which is a discrepancy of £75.15 or 15 percent higher than the price at Asda. .
Waitrose was also the priciest option for a shorter list of products, with an average cost of £176.41—this represents a difference of £42.68 or approximately 32 percent higher than Aldi’s prices.
Although Which? did not disclose the full list of 79 products, they mentioned it encompassed both branded goods like Birds Eye Peas and Hovis bread, along with everyday essentials such as milk and butter, including some own-label variants.
| Retailer | Average price |
|---|---|
| Aldi | £133.73 |
| Lidl (with Lidl Plus) | £134.40 |
| Lidl (without Lidl Plus) | £134.43 |
| Tesco (with Clubcard) | £146.79 |
| Asda | £147.09 |
| Tesco (without Clubcard) | £149.83 |
| Sainsbury's (with Nectar) | £150.46 |
| Morrisons (with More) | £155.47 |
| Morrisons (without More) | £156.86 |
| Sainsbury's (without Nectar) | £159.24 |
| Ocado | £167.20 |
| Waitrose | £176.41 |
The analysis incorporates special offer prices and loyalty prices when relevant, excluding multibuys.
For customers at the smaller stores, those with a Tesco Clubcard would receive benefits. Paid an average of £146.79 - however, at the Tesco store, the price was £149.83 without a Clubcard.
For individuals utilizing a Sainsbury’s Nectar card, here is March's list. averaged £150.46, which is £16.73 higher than the price at Aldi. Without a Nectar card, the same products at Sainsbury's would cost £159.24.
Reena Sewraz, the Which? retail editor, stated: "Aldi has once again claimed the title of the UK's most affordable supermarket based on our monthly price review; nonetheless, Lidl has closed the distance between itself and its competitor."
It was another robust month for Asda, which remains the most affordable option for a wider range of grocery items among supermarkets.
'Consumers continue to feel the impact of rising food prices, and as forecasts predict further increases, individuals may seek ways to reduce expenses wherever possible.'
She mentioned that the consumer organization's examination indicated customers might save up to 24 percent by changing grocery stores, underscoring the benefits of exploring different options when feasible.
Waitrose — with a focus on enhancing animal welfare, ethical food standards, and customer service — has reached out to MailOnline for comments.
| Retailer | Average price |
|---|---|
| Asda | £498 |
| Tesco (inc loyalty discount) | £503.03 |
| Sainsbury's (inc loyalty discount) | £515.79 |
| Morrisons (inc loyalty discount) | £522.27 |
| Morrisons | £534.80 |
| Tesco | £540.63 |
| Ocado | £553.46 |
| Sainsbury's | £559.66 |
| Waitrose | £573.15 |
In January, Aldi was named the most affordable supermarket in the UK throughout the entire year of 2024 by Which?. This recognition also applied to each month individually when considering a limited grocery basket of 56 items, which included basics like milk, butter, and bread.
The research indicates that customers purchasing their goods from Aldi saved an average of £393 throughout 2024 when contrasted with those shopping at Waitrose, which was found to be the priciest option.
The study also discovered that Asda was the most affordable option among supermarkets in 2024 for a bigger cart containing 150 items, though this was true only during nine months of the year.
On Tuesday, data analysts from Kantar reported that Aldi achieved an 11 percent share of the UK market for the first time, with notable sales growth. increased by 5.6 percent - marking the quickest growth for the chain since last January .
In the meantime, Lidl's sales increased by 9.1 percent. drawing an additional 385,000 customers last month - more than any other retailer - To increase its market share to 7.8 percent.
Aldi is celebrating the upcoming 35th anniversary of its first store in the UK, which falls on tomorrow, April 5. To mark this occasion, they are providing customers with a £35 voucher if they participate by sharing the same birthdate as their store—April 5.
The overall yearly increase in grocery prices for the period ending March 23 was 3.5 percent, an uptick from 3.3 percent recorded in both February and January, following a 3.7 percent rise in December.
Kantar said prices were The most significant growth was observed in chocolate confectionery, butter and spreads, as well as chilled smoothies and juices. Conversely, sales declined sharply in dog and cat food categories and household paper products. .
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