It strives to speed up product discovery and enhance brand visibility.
YouTube has officially launched It's the Shopping Affiliate Program in Singapore, teaming up with the local e-commerce leader, Shopee.
This program seeks to speed up product discovery, expand brand visibility, and increase conversion rates.
The initiation of this program enables Shopee vendors to expand their visibility by linking up with a wider community of content producers.
Eligible local content producers can tap into new income sources through this updated initiative. These creators have the opportunity to leverage their reach by endorsing Shopee products to their pre-existing audience base for financial gain.
As shoppers in Singapore look more towards engaging, content-rich buying journeys, this partnership addresses their rising expectation for a smooth blend of amusement and online purchasing.
Moreover, content producers have the option to label items within both fresh and archived clips, along with marking them throughout livestreams. Audiences can explore and buy goods directly from the video interface, improving the overall purchasing process. Detailed information about these products and direct connections to Shopee’s outside selling platforms are provided in the video descriptions under the “Products” tab, facilitating seamless transactions in the moment.
The updated affiliate program is included as part of an extensive collection of revenue generation tools designed for content creators in Singapore. Besides this, these resources include Ad Revenue, earnings from YouTube Premium subscriptions, Channel Memberships, Super Thanks, Super Chat, and Super Stickers. Such features enable creators to interact more closely with viewers and strengthen relationships outside straightforward transactions.
The program has already achieved significant success in various Southeast Asian markets like Indonesia, Vietnam, Malaysia, and Thailand. For instance, in Indonesia, Shopee noted over a six-fold rise in average daily orders linked to YouTube content post-launch of this initiative. Product categories including Mobile & Gadgets, Home & Living, and Beauty have been at the forefront of this growth.
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