Coleman's New Cooler: Tough Enough for UTV Assaults Without Breaking

Coleman's New Cooler: Tough Enough for UTV Assaults Without Breaking

April 20, 2025

Throw it into anything and forget about it forever.

I might be in the minority here, but I generally handle my equipment recklessly. Yes, everyone says we should take good care of our belongings. However, whenever something is marketed as being “rugged” or extremely durable, I see this as permission to push them to their limits and potentially turn into every engineer’s worst customer. This could explain how back in the 2000s, I managed to wreck several supposedly indestructible mobile phones.

This issue has intensified over recent decades as manufacturers globally have cut costs in production. We now live in an era dominated by disposable items. This trend applies to many producers today, particularly those exclusive to platforms like Amazon or direct-to-consumer brands such as Temu. However, some companies remain committed to offering quality products to consumers. that'll last a lifetime . That'll last and endure whatever Either you or I could throw anything at it. It will withstand whatever abuse we dish out.

And finally, Coleman The creator behind a range of products from small pit bikes to camping essentials and more has now introduced a cooler that might compete with Yeti. Dometic , RTIC, and all those other virtually indestructible rotomolded coolers. However, it managed this at a significantly lower price point compared to its competitors, making it much more affordable nowadays. Meet the Pro series.

Photo by: Coleman

The concept of the Pro Coolers was straightforward: conquer the heat. big dawgs In the outdoors. This implied excellent ice preservation, lightweight design, incredibly tough build quality, and managing all of this while still offering lower prices than competitors. Certainly a challenging task. However, when discussing Coleman, one should remember that the brand excels in wilderness engineering expertise.

The firm claims that the updated Pro Line is “approximately 30% lighter compared to similarly sized rotationally molded coolers,” comes with a decade-long guarantee, includes “large rubber wheels for traversing various terrains,” along with steel clasps, an enlarged drainage valve, and provides “adequate sturdiness to function as additional seating during activities like tailgating, outdoor events, or social gatherings.” Additionally, Coleman incorporated nonskid pads and tie-down points; these have been useful to me too—similarly, I’ve used such elements on my Dometic cooler when transporting it around. Can-Am Maverick .

In total, these amount to five complete days of ice preservation.

Luke Eck, who leads Outdoor Research and Development at Coleman, commented, “The Coleman Pro Cooler represents our most robust design yet. It survived rigorous trials including multiple drops and more than 1,000 hours of intense off-road testing—exceeding all benchmarks. Built for extreme conditions, this cooler can endure rough handling wherever adventures lead you, and I am confident endorsing its durability.” In essence, it’s designed to withstand severe impacts without losing functionality. Perfect for securing onto an ATV or side-by-side vehicle as you navigate challenging landscapes towards your camping or hunting destinations.

In terms of pricing, the brand once again set out to be more competitive than others in the market, and succeeded. The basic Coleman Pro Cooler starts at $159 and goes up to $299 for a 55-quart wheeled model, prices that seem quite fair when you compare them with those of rival products. Personally, I would enjoy seeing an even bigger option from them—something similar to Yeti’s higher-end models like their 150 quart plus sizes. This desire stems from my hunting activities where having durable equipment is crucial. It remains to be seen whether Coleman expands further into this segment.

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